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Ticker February 23 hearing, Dublin, an online media expert Stephen - Oliver abroad a golf Web site published a report on the analysis of Tiger Woods, sponsor reports, this report analyzes the unique perspective Woods and sponsors are hard to cut links. Ollie monitoring and analysis of companies on the Internet more than 100,000 news items, enabling them to accurately assess the news coverage on the individual and the brand impact.
![]() Tiger Woods and Gillette on the daily statistical reports
Because it is the first sponsor to respond, there is not surprising that the peak reported. But then, between them and the tiger have been few such links, not only because the press conference last Friday produced a small peak, but the overall coverage of the week is not the 1000. ![]() With regard to Woods and Gillette's weekly statistical report
Accenture Gillette issued a statement a day after December 13, 2009, Accenture announced that they would suspend the six-year contract with the Woods. They said in a statement: "In view of what happened two weeks, after careful consideration, the company decided that he (Woods) is no longer a spokesman for the appropriate time." With the Gillette, as reported statement triggered a peak day, same time a reference to the Woods and Accenture article is 3000, specifically as shown below: ![]() Woods and Accenture on the daily statistical reports
But Gillette is different is that the relevant report did not stop there. Because Accenture is the world championship - World Match Play Championship sponsor it in golf, with extensive attention. Woods is a key factor, but with the Gillette different, he was not Accenture and the only link between golf. It is precisely because of this, held during the World Match Play Championship Tiger Woods met the media would be subjected to a lot of criticism and challenged the players, despite the claim that they do not think Tiger Woods Accenture deliberate acts of sabotage. No matter what the original intention of Woods, it is evident that the focus of the media once again targeting the Woods and Accenture. The following chart shows that in the Woods issued a statement the week, there are 7000 article also referred to Woods and Accenture. ![]() Woods and Accenture on the weekly statistical report
AT & T Woods, co-operation with the end of the third major sponsor is AT & T. In the New Year before the day they issued a brief statement: "We are concluding remarks Tiger Woods sponsorship deal, hoping that he has a good future." Originally was reported at this time, "low season", but there are still more than 2,000 of the day reported the following diagram This is shown in the highest level in three months ![]() With regard to Woods and AT & T's daily report statistics
Woods met the media last Friday for AT & T once again to bring a small peak, but with the Accenture report remains negligible in comparison, as shown below: ![]() With regard to Woods and AT & T's weekly statistical report
Nike With these firms, there is a company from the outset a firm stand beside Woods, that is - Nike. They are the first to comment on the Woods car accident sponsor. In the November 30, 2009, the sports world's top manufacturers said they would fully support the world's number one golfer Tiger Woods. If the above-mentioned companies, the statement reported the same day led to the peak. However, as shown below, the real peak from Gillette and Accenture in a statement the 12-month 12 and 13, they are opposed to the statement with Nike has also led to media attention once again to Nike. ![]() Woods with Nike on the daily statistical reports
"Continue to support" the resolution on the impact of Nike's coverage, have been effective. After the media scandal Tiger Woods be exposed in the first photo he is wearing a Nike logo significant clothing. In the past three months, at the same time that Tiger Woods and Nike have been a lot of coverage. The following figure: ![]() Woods with Nike on a weekly statistical report
Major sponsors Comparison Just now are the major sponsors of these four to do a separate analysis, the following weeks as the unit is to conduct a comprehensive comparison of them: ![]() Woods and the four major sponsors on a weekly reporting statistical comparison (red: Accenture Green: Nike Blue: AT & T Yellow: Gillette)
In addition to simply reporting the peak value, we can see that when a sponsor has won wide attention, other sponsors are also concerned about the degree of increase. This shows that when the media reported that Woods a sponsor, the other sponsor's name is also mentioned. One of the best evidence is that in January 31, 2009 AT & T issued a statement in the week, Gillette and Accenture before the fall of the data are followed up. Tiger Woods would like the world's most famous athletes to establish contacts was difficult for many large companies do things. The Ollie's analysis that the tiger caught in scandal like to dissociate itself from the relationship with him, it more difficult to do. Conclusion From the above data it is clear that the scandal occurred in the Woods this month, the tiger and his association sponsors has been in constant change and development. He may not appear in the websites of these companies will not wear their logo does not appear in their ads, but even so he was with those reported in the media sponsors are still unable to cut off ties. The following table is from a car accident the day of Thanksgiving to February 23, 2010 media sponsor at the same time that Woods and the number of news. ![]() Woods and their sponsors on the reports of Statistics (red: Accenture Green: Nike Blue: AT & T Yellow: Gillette) As a minority continue to support the sponsor of Woods, Nike will be happy to see that there are 25000 referred to himself and Woods reported. However, they still came in after Accenture. While two months ago, Accenture's removed from the official website of Tiger Woods photos, take down Woods, print ads, but there are still more than 30,000 online articles mentioned both at the same time. AT & T Inc. and Gillette ranked third and fourth are more than 20,000. It can be predicted until the tiger re-issued a statement and announced the return to the game, the Woods and the reports of these sponsors will continue to decline. However, if the current sponsor and then it was announced the suspension of cooperation with Woods, then there will be another peak reported. The above analysis shows that: Accenture wanted to make a clean break with the Tiger Woods signed a contract more difficult than with Tiger Woods | ||
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